Selecting ecommerce platforms or online marketplaces for selling products is a major business decision. The continued rapid growth in ecommerce sales and online shopping adds emphasis to the importance of this vital business step. There are a wide range of options for selling online and making the wrong choice can be costly both in terms […]
Landing Pages for Sales Leads, Marketing and Growth
Are you actively using landing pages as part of your online marketing strategy and tactics? If you aren’t you are missing a huge opportunity. It’s really that simple. Statistics show that landing pages increase click through rates and conversion rates. This can create excellent opportunities to gain new contacts, sales leads and customers. According to […]
Omnichannel Marketing Strategy – Does Your Business Need One?
eCommerce marketing and selling continues to evolve rapidly. From the days of focusing on a single channel which evolved to a broader multi-channel strategy. Now the online world has expanded to omnichannel marketing. The evolution of adapting your marketing strategy to please today’s consumers can be increasingly challenging. Customers have grown accustomed to connecting with […]
Reasons Google Search Results Vary Dramatically
A common question about Google search results is “Why do Google search results look different” even when using the same exact search words or phrase?” Even when using the same computer, phone, or tablet? Many users, especially those not well-versed in Google’s mysterious and ever-changing search algorithm, may attribute this to simple error. However, these […]
Keywords, Search Terms and Keyword Phrases – Essential Everywhere Online
What’s the first thing you think about when trying to locate something on the Internet? Words! Also known as Keywords, Keyword Phrases and Search Terms. Most people are familiar with typing in a search term or keywords into the Google search box. Or speaking a query to a mobile device or to Siri or Alexa. […]
Selling on Amazon – 9 Planning Tips
You’re all ready to begin selling on Amazon and grow your business. Excellent! One question before you start: Are you really ready? There is a lot of opportunity and a potential huge market on Amazon. During July 2019, Amazon.com had almost 2.65 billion combined desktop and mobile visits. As of June 2019 there were an […]