Why do you have a blog? As a business owner, you have many goals: to build a brand, reach a target audience, raise awareness, gain patrons, make sales, earn a profit, expand, and ultimately, see long-term success in your chosen field. Your blog can be a key component in reaching these and other goals, […]
Email Marketing Opportunities – Statistics and Trends
There is a lot of media coverage surrounding the use of social media for online marketing purposes. Liking, sharing, and the potential for going viral are all definitely attractive. Email marketing, on the other hand, is nothing new and it’s definitely not sexy. However, email is a marketing workhorse with a proven track record of […]
Measuring Your Business Web Presence – 7 Reasons You Should
Do you know how visible your business is on the Internet? Seems like a straight forward question for a small business owner. Or is it? Does your business have a clear view of its full web presence? Frequent changes in technology, marketing opportunities, and customer expectations makes measuring your web presence a moving target. Measurement […]
SEO Changes – SEO Isn’t What It Used to Be
Life on the Internet changes quickly. SEO is no exception and Search Engine Optimization continues to evolve at a rapid rate. What SEO is and isn’t today is quite a bit different from a few years ago. This rate of change frequently causes confusion for people that are unfamiliar with SEO. Here are some key […]
Writing Quality Blog Posts – 12 Excellent Resources
You have heard or read it a thousand times, “just go write a number of high quality, engaging blog posts” to boost your business blog and website traffic. It sounds good, but many people quickly realize that writing quality blog posts that will actually get read by their audience isn’t quite as easy as it […]
11 Small Business Social Media Resources
Developing an effective social media presence for a business is challenging. Small businesses are often at a marketing disadvantage due to a lack of resources and manpower. With concerns like how to generate shareable content and the best way to convert that buzz into profit, there’s a lot to be learned. We have created a […]