The days of running out to the mailbox for circulars and fliers are long gone. The average person receives 121 emails per day and that number is expected to rise in the future. It is likely that the elephant in the room with your small business marketing plan has been the sometimes dreaded, but […]
9 Benefits of Email Marketing for Small Business
Email marketing is an important marketing tool for any small business. Let’s get that on the table up front. Although it may not be as glamorous as social media marketing platforms like Facebook, Twitter, LinkedIn, or Instagram, it has proven to be more effective for delivering conversions and higher ROI. When small businesses are looking […]
Email Marketing Opportunities – Statistics and Trends
There is a lot of media coverage surrounding the use of social media for online marketing purposes. Liking, sharing, and the potential for going viral are all definitely attractive. Email marketing, on the other hand, is nothing new and it’s definitely not sexy. However, email is a marketing workhorse with a proven track record of […]