You know that it’s important to do ongoing search engine optimization for your website. A key question is how do you measure the SEO ROI for your business? Studies have shown that 53% of website traffic comes from organic search results. Growing your visibility and rankings in the search engines grows organic traffic. What is […]
Landing Pages for Sales Leads, Marketing and Growth
Are you actively using landing pages as part of your online marketing strategy and tactics? If you aren’t you are missing a huge opportunity. It’s really that simple. Statistics show that landing pages increase click through rates and conversion rates. This can create excellent opportunities to gain new contacts, sales leads and customers. According to […]
Reasons Google Search Results Vary Dramatically
A common question about Google search results is “Why do Google search results look different” even when using the same exact search words or phrase?” Even when using the same computer, phone, or tablet? Many users, especially those not well-versed in Google’s mysterious and ever-changing search algorithm, may attribute this to simple error. However, these […]
Sales Funnels for Small Businesses & Startups
If you have paid any attention to how other businesses and startups are promoting themselves, you may have noticed they share some similar practices. These include branded marketing materials, Facebook ads, Google Ads, blog posts, eBooks, infographics, and a myriad of other types of content. The purpose of that content is to arm their audience […]