A small business website is a cornerstone for digital marketing and the online presence of a business. Yet, amazingly enough, almost 30% of small businesses don’t have a website. This post will explore the benefits of a website for a small business and how a website helps build your business and brand. A key reason […]
Trademark Registration and Usage Essentials For Small Businesses
Establishing a strong and recognizable brand is a crucial element for business success. Trademark registration is one of the most effective steps in building your brand. Do you have a registered trademark for your business? If not, you may wonder, “Do I need one“? For a small regional business or a new startup, registering a […]
Business Website Usability – 4 Things You Should Know
For many businesses website usability is an afterthought. Don’t make that mistake! A website is the digital face of your business. Having an intuitive, user-friendly website improves the customer experience and builds trust in your brand. Consequently, optimizing your website for visitor usability should be a top priority for your business. A highly usable website […]
What Do Your Website Visitors Want – Does Your Website Deliver?
What do your website visitors want when they land on your website? It sounds like a simple question. Yet, it’s an important question that website owners, managers, designers, and web developers sometimes overlook. The next question is, “Does your site deliver what your visitors want?” What Are Your Website Visitor’s Goals You’ve implemented strategies and […]