Email marketing is an important marketing tool for any small business. Let’s get that on the table up front. Although it may not be as glamorous as social media marketing platforms like Facebook, Twitter, LinkedIn, or Instagram, it has proven to be more effective for delivering conversions and higher ROI. When small businesses are looking […]
10 Common Business Blogging Mistakes
Why do you have a blog? As a business owner, you have many goals: to build a brand, reach a target audience, raise awareness, gain patrons, make sales, earn a profit, expand, and ultimately, see long-term success in your chosen field. Your blog can be a key component in reaching these and other goals, […]
Email Marketing Opportunities – Statistics and Trends
There is a lot of media coverage surrounding the use of social media for online marketing purposes. Liking, sharing, and the potential for going viral are all definitely attractive. Email marketing, on the other hand, is nothing new and it’s definitely not sexy. However, email is a marketing workhorse with a proven track record of […]
Measuring Your Business Web Presence – 7 Reasons You Should
Do you know how visible your business is on the Internet? Seems like a straight forward question for a small business owner. Or is it? Does your business have a clear view of its full web presence? Frequent changes in technology, marketing opportunities, and customer expectations makes measuring your web presence a moving target. Measurement […]