Establishing a strong and recognizable brand is a crucial element for business success. Trademark registration is one of the most effective steps in building your brand. Do you have a registered trademark for your business? If not, you may wonder, “Do I need one“? For a small regional business or a new startup, registering a […]
AI for Small Business – Where to Begin
Are you feeling overwhelmed by the potential of artificial intelligence? This introduction to AI for small business explores ways you can begin to navigate the AI tech waters without a significant investment or lengthy learning curve. Artificial intelligence is no longer a far-off concept from a sci-fi movie. It’s here, it’s now, and it’s transforming […]
Keywords, Search Terms and Keyword Phrases – Essential Everywhere Online
What’s the first thing you think about when trying to locate something on the Internet? Words! Also known as Keywords, Keyword Phrases and Search Terms. Most people are familiar with typing in a search term or keywords into the Google search box. Or speaking a query to a mobile device or to Siri or Alexa. […]
11 Facebook Resources for Small Businesses
Facebook plays an important role in how many small businesses successfully market their products and services. With nearly 2 Billion (with a B!) users, taking advantage of Facebook resources as part of a strategic small business marketing plan should be high priority. That said, it’s also true that there are some nuances and complexities in successfully […]